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Selling on Vinted as a brand: Vinted Pro and the alternative

Facts checked: 2026-11-08. Written by: The Fashion People.

Short answer. Yes. A registered business can sell second-hand items on Vinted through Vinted Pro, which Vinted lists as open to sellers registered in France, Italy, the Netherlands, Luxembourg, Belgium, Portugal, Spain, the UK, Ireland, Germany and Austria1. The account is free2, asks for a company registration number, shows your business details on your profile and lets buyers return an item within 14 days2. It works for clearing second-hand stock. It does not move the resale of your products, or the customer who buys them, under your own brand.

Published by The Fashion People, a branded resale platform. Not affiliated with Vinted.

What Vinted Pro is

Vinted Pro is Vinted's service for members who sell second-hand items in high volumes as part of their professional activity. Sole traders, non-profit organisations and companies can sign up, either by converting a standard account or by opening a separate Pro account. Pro sellers carry a "Pro" tag next to their name and their items.

Vinted is clear that professionals must use it: its guide for Pro sellers says that a professional who sells without declaring as a Pro Seller can face sanctions under the EU Consumer Rights Directive and the Unfair Commercial Practices Directive3, and that Vinted can block access to an account that meets the criteria but is not registered as Pro.

Where it works and what it asks of you

Vinted's help centre lists Vinted Pro for sellers registered in France, Italy, the Netherlands, Luxembourg, Belgium, Portugal, Spain, the UK, Ireland, Germany and Austria1, and says the service may appear in other countries as part of a test. When you sign up you give your company registration number and other business details. Your company name, company number, contact details, trade register and business address then appear on your profile; sole traders can choose to keep these private during registration.

Vinted Pro is free2, with no cap on how many second-hand items you list. You agree to Vinted's Pro terms of use and terms of sale, which require you to accept returns within 14 days2 of delivery, and you can add your own policies on top. For purchases from Pro sellers, Vinted says its refund policy applies for a fee.

The categories open to Pro sellers include women's, men's and children's clothing, footwear and accessories.

Your products are probably on Vinted already

Before deciding anything, search Vinted for your brand name. Vinted keeps a page per brand, and for many fashion brands it shows a steady stream of pieces listed by their own customers. Each of those sales happens without you: the buyer pays the seller through Vinted, the buyer does not come back to your shop, and you see none of the data.

That flow is what a branded resale shop is built to capture. The customers who list on Vinted would list with you if the shop is easy to use and pays them in a way they value, for example store credit worth more than the cash payout.

Vinted Pro or your own resale: what changes

  • Who owns the customer: on Vinted, the buyer is Vinted's customer; in your own resale shop, the buyer and the seller both have an account with your brand.
  • How sellers are paid: on Vinted, money goes to the seller. On The Fashion People, a seller can choose a gift card for your shop worth up to 110%4, a level you set, or 90%4 of the selling price in cash.
  • What you can sell: Vinted Pro is for second-hand items in its listed categories. A branded resale shop takes your customers' pieces as well as your own returns and past-season stock.
  • Listings: on Vinted you photograph and describe each item. In a connected resale shop, the seller picks the piece from their order history and the description and stock images come from your catalogue.
  • Returns: Vinted Pro requires a return window of 14 days2. In your own shop you set the return flows with your provider.

When Vinted Pro makes sense

Vinted Pro fits a one-off clearance of second-hand stock, a test of demand for a category, or a business that already sells second-hand goods and wants Vinted's audience of millions of members across Europe. It costs nothing to list and needs no integration with your shop.

When brand-owned resale makes sense

Your own resale shop fits when repeat customers matter more than a single clearance: store credit brings sellers back to buy new items, the resale buyer becomes your customer, and you see which pieces hold their value. With The Fashion People the shop connects to Shopify, WooCommerce or API access5 and goes live in about 10 days5, and the team runs delivery, payouts and support afterwards.

The two can run side by side: Vinted Pro for a batch of old stock today, a branded shop for the steady flow of customers' pieces. To see what that flow is worth for your brand, the guide to launching a resale program shows how to size it.

FAQ

Is Vinted Pro free?

Vinted says Vinted Pro is free2: you can list as many second-hand items as you like at no cost.

Do I have to register as a Pro seller if I sell as a business?

Yes. Vinted asks professionals to declare themselves as Pro Sellers and points to the EU Consumer Rights Directive and the Unfair Commercial Practices Directive3; selling as a business from a standard account can lead to sanctions and a blocked account.

Can I sell new items through Vinted Pro?

Vinted describes Pro as a service for selling second-hand items. Read its Pro terms and catalogue rules for your category before you list unworn stock.

Sources

  1. Vinted Help Centre: Vinted Pro service
  2. Vinted for professionals (UK)
  3. Vinted: guide for Pro sellers
  4. The Fashion People, FAQ
  5. The Fashion People, home page

Vinted is a trademark of its owner; this guide is not affiliated with Vinted. General information, not legal advice.

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